Amazon’s AI-Powered Ad Move: Prime Video Offers More Than Just Content
During its second annual Prime Video upfront, Amazon unveiled a set of new advertising innovations
most notably, AI-driven contextual ad formats. With A-list Hollywood talent backing the event, the tech giant made it clear: the future of ad tech is immersive, measurable, and intelligently integrated.
AI-Personalized Ad Moments
One of the standout introductions is “pause ads” — AI-powered formats that automatically generate contextual ad copy based on the scene being watched.
For instance, during an emotional phone call scene in a series, a heartfelt T-Mobile ad might appear, perfectly aligned with the moment.
Real-Time Shopping & Interactive Experiences
Another highlight is live shopping ads, which integrate seamlessly with Amazon’s e-commerce backend — allowing viewers to shop instantly while watching.
For brands outside of Amazon’s marketplace, the platform now offers interactive features like location-based CTAs, lead form prompts (“get a quote,” “book now”), and subscription nudges — turning passive viewing into direct conversion.
Record-Breaking Reach
Amazon revealed that Prime Video’s ad-supported monthly reach has exceeded 130 million in the U.S., with ad watch time up 40% year-over-year.
Even more compelling: 88% of Prime Video viewers are also Amazon shoppers.
In total, Amazon’s ad-enabled platforms now reach over 300 million users globally each month.,
Entertainment Meets Ad Innovation
The results speak for themselves. Interactive formats launched last year increased brand awareness by 30% and purchase intent by 28%.
Amazon’s evolving strategy blends advertising into entertainment — without disrupting the viewing experience, but rather enhancing it with relevance and smart engagement.
Visuals: https://www.marketingbrew.com/stories/2025/05/13/amazon-flaunts-its-size-in-second-ever-upfront
