Our Brand Architecture
- B2Bosphorus
- B2Swiss
- B2Dubai

Once upon a time, in the history-filled streets of Istanbul,
a group of dreamers set out to make a difference in the world of software.
Their dream was to merge technology with art — and that’s how B2Bosphorus was born.
Today, we are an agency inspired by the energy of Istanbul, reaching all the way to the elegance of Basel. With the support of our academic consultants, we’ve built a strong foundation — developing strategies grounded in theory and leading the industry with innovative solutions. Our vision? To become an agency upon which the sun never sets. We aim to be by our brands’ side anytime, anywhere — blending global impact with local insight.
Because we’re not just an agency.
We are B2Bosphorus.

The European chapter of a vision born from B2Bosphorus: B2Swiss.
We carry the energy of Istanbul and the refined perspective of Basel. B2Swiss opens new doors for brands in Europe by uniting strategy, design, and technology. With the trusted structure of Switzerland and its global dynamics, we prepare brands not only for today, but for the future. Here, we don’t just provide services — we grow roots.
With creative solutions tailored for each brand,
we offer a globally minded approach that adapts to regional markets.
For brands that grow with strategy, live through design, and evolve through technology…
Our door is always open. The coffee’s on us.
And yes — we’re here. Deeply connected, from the heart.

The next stop in B2Bosphorus’s global vision: Dubai.
Our passion for strategy, design, and technology is preparing for a new story in the Middle East.
We’re ready to reach new brands in a new geography.
You’ll be meeting B2Dubai very soon.

What’s the Latest?B2'NEWS

What We Can Do?





Brand Positioning
We place your brand exactly where it should be, building a strategic foundation that ensures a lasting impression in the minds of your audience.
Remember: where you stand matters just as much as what you say.
Brand Positioning
Our Services
A brand’s voice is only as meaningful as its positioning. In our brand positioning process, we build a strategic framework to help you claim a memorable space in your audience’s mind. From competitor analysis and market insight to audience personas and archetypes, we manage the entire process and define not just who you are—but where you belong.
Corporate Identity Design
We don’t just define your brand — we design a world around it.
Colors, forms, and typography come together to create a visual personality that makes your brand unforgettable at every touchpoint.
Corporate Identity Design
Our Services
Strong brands speak through a consistent visual language. We go beyond logo design to build your brand’s character through colors, typography, iconography, and comprehensive visual systems. The result is a strategically built identity that’s cohesive across every channel and experience.
Slogan & Messaging
Sometimes one sentence is enough — if it says everything.
We craft powerful, resonant statements that reflect your brand’s essence, tone, and ambition.
Slogan & Messaging
Our Services
It’s hard to say everything in a single sentence — but when done right, it sticks forever. We craft creative slogans, campaign headlines, and message systems that communicate your brand’s purpose, tone, and vision. Whether it’s a bold declaration or a subtle whisper, it’s always memorable.
Content Strategy & Copywriting
We tell your story with words, crafting platform-specific content that amplifies your impact.
Print or digital, we write the right message with the right voice.
Content Strategy & Copywriting
Our Services
We create a distinctive voice for your brand across every channel — websites, social media, newsletters, catalogs, and presentations. From tone of voice guidelines to content architecture and original storytelling, we design narratives that connect and convert.
Social Media Design & Creative Management
We go beyond presence — we spark engagement and build sustainable narratives.
Our platform-specific visuals and content strengthen your brand’s digital identity.
Social Media Design & Creative Management
Our Services
Social media isn’t just a display — it’s a stage. We position your brand with a strategic voice and creative content that stands out in the crowd. With tailored visuals, interactive planning, and consistent storytelling, we transform your digital presence into a meaningful experience.
Packaging & Product Design
We create packaging that turns first impressions into lasting ones and elevates your brand in the physical world.
Packaging & Product Design
Our Services
Packaging isn’t just protection — it’s communication. It creates an emotional bridge between product and user. We design functional and beautiful packaging that enhances shelf impact, improves usability, and makes your brand instantly recognizable.
Presentation & Launch Materials
A good idea becomes powerful when it’s well-presented.
We prepare professional presentations, launch kits, and brand materials that speak for you.
Presentation & Launch Materials
Our Services
From launch presentations and investor decks to brand storybooks and event visuals — we craft each element with clarity, impact, and purpose. With strong narratives and compelling design, we help you express your brand with confidence and consistency.
Spatial & Trade Show Design
We bring your brand to life in physical spaces, not just digital ones.
From trade show booths to office walls, we design immersive environments that reflect your brand’s spirit.
Spatial & Trade Show Design
Our Services
Your space speaks for your brand. We design trade show booths, office graphics, welcome panels, and wayfinding systems that extend your identity into the physical world. Every detail tells your story, everywhere your brand is present.
Production & YouTube Content Creation
We don’t just talk about your brand — we put it on stage.
From high-end productions to dynamic YouTube content, we craft a powerful visual world at every step.
Production & YouTube Content Creation
Our Services
Video is no longer just a format — it’s the voice of modern brands.
Whether it’s a commercial, brand film, short-form social content, or a YouTube series, we manage the entire production process with creative and strategic precision.
From scriptwriting and casting to shoot day and post-production, we build stories that reflect your brand’s identity.
In studio or on location — we create wherever the spotlight is.
Billboard & Outdoor Design
We design attention-grabbing, memorable visuals for the streets and highways.
For every outdoor medium, we deliver high-impact creative that leaves a mark.
Billboard & Outdoor Design
Our Services
From billboards to mega boards and street posters — we design striking, powerful visuals with clear messages that speak at a glance. Your campaign becomes unforgettable in a matter of seconds, even in the rush of daily life.
Catalog & Brochure Design
We translate your brand into pages, turning every detail into an elegant visual narrative.
From corporate catalogs to product brochures, we handle it all — content to design.
Catalog & Brochure Design
Our Services
We create print materials that reflect your identity and speak to your audience. With thoughtful layout, persuasive copywriting, and visual storytelling, our catalogs and brochures elevate your brand and provide clarity and style in every page.
Sales Kit Design
We take your sales power to the field — with design on your side.
Our custom sales kits help your team professionally present your brand, products, and services.
Sales Kit Design
Our Services
Sales begins in the field — and design makes the difference. We create custom sales kits including product samples, catalogs, cards, and presentation tools that empower your sales team to represent your brand with impact. Each kit is practical, well-structured, and visually compelling — a true brand ambassador in hand.
Website Design & Development
We build user-centric, fast, secure, and aesthetic websites to serve as your digital storefront.
Website Design & Development
Our Services
• Corporate Website Design
• Landing Page Solutions
• UI/UX Design Services
• SEO-Friendly Web Development
• Multi-Language Website Structures
E-Commerce Platform Setup & Management
We offer strong, scalable, user-friendly e-commerce solutions to take your products global.
E-Commerce Platform Setup & Management
Our Services
• Payment & Shipping Module Integrations
• Product Management & Category Structuring
• Campaign & Discount Module Development
• E-commerce SEO & Conversion Optimization
Mobile App Design & Development
We design and develop modern, functional mobile apps to expand your brand’s reach.
Mobile App Design & Development
Our Services
• iOS & Android App Development
• Native & Hybrid App Solutions
• UI/UX Design for Mobile
• Push Notification & Mobile CRM Integrations
• App Store & Google Play Launch Support
Technical Maintenance & Updates
We ensure sustainability of your digital assets with periodic maintenance, security patches, and
performance enhancements.
Technical Maintenance & Updates
Our Services
• Website & App Version Updates
• Server & Hosting Management
• Security Scanning & Patch Application
• Speed & Performance Optimization
• Data Backup & Disaster Recovery Solutions
CRM & ERP Integrations
We provide CRM and ERP integration solutions to optimize your business processes and simplify
data management.
CRM & ERP Integrations
Our Services
• CRM Implementation
• ERP System Integration for Business Process Management
• Sales & Marketing Automation
• Database Management & Reporting Solutions
• Cloud-based CRM & ERP Solutions
Digital Infrastructure Consultancy & Process Optimization
We align your business processes with the digital age by offering performance-focused digital infrastructure solutions.
Digital Infrastructure Consultancy & Process Optimization
Our Services
• Digital Transformation Roadmap Development
• Process Analysis & Optimization Recommendations
• Digital Tool & System Selection Consultancy
• Advanced Integration Project Management
• Enterprise-Scale Digitalization Strategies
Brand Management & Digital Transformation
From branding to digital transformation, integrated marketing communications to training
services…
Brand Management & Digital Transformation
Our Services
– 7-Step Branding Process & Management
– Digital Transformation
– Marketing Services
– Digital Marketing Strategies
– Integrated Marketing Communications
– Training
Institutionalization of Family Businesses
From reorganization to strategic planning, from corporate transformation to human resources management…
Institutionalization of Family Businesses
Our Services
– Restructuring
– Strategic Planning
– Corporate Transformation
– Family Charter
– Training Services
– HR & Performance Management
– Defining Key Performance Indicators (KPIs)
– System Design
Foreign Trade Management
From foreign trade strategy to new market research, from sales & marketing management to customer relations…
Foreign Trade Management
Our Services
– Foreign Trade Strategy
– Market Research Methods
– New Market Strategies
– Export Incentives & Management
– Organizational Structuring
– Export-oriented Sales Skill Development
– Sales-Boosting Marketing Campaigns
– Demand Management & Customer Relations Management
Turquality Consultancy
We provide professional consulting under the Turquality program to help brands strengthen their
positions in global markets.
Turquality Consultancy
Our Services
– Brand Strategy & Positioning
– Corporate Identity & Image Management
– Marketing & Communications Strategies
– Digital Transformation Consulting
– Performance Monitoring & Reporting
– Training & Internal Organizational Support
– Application & Certification Process Management
Strategic Management
This program aims to help participants understand and develop their roles, structures, and processes
within their organizations.
Strategic Management
Program Summary
– Crisis & Transformation
– Understanding and Managing Change
– My Role in the Organization & My Influence on Other Units
– The Rope Game (Team Exercise)
– Global, Turkey, and Industry Perspectives
– Seeing the Big Picture & Strategic Thinking
– Viewing from Different Angles & Systems Thinking
– Elements of Analytical & Holistic Thinking
– Tools to Develop a Holistic and Strategic View
– SWOT Analysis
– Risk Analysis
– Competitive Analysis
– Blue Ocean Strategy
– BCG Matrix
– Real-Life Examples
– Q&A
Strategic Brand Management & Digital Transformation
This training aims to teach correct brand positioning, vision & mission development, and strategic
brand management processes.
Strategic Brand Management & Digital Transformation
Program Summary
– Brand Added Value – Brand Image & Assets
– Fundamentals of Strategic Brand Management
– Establishing a Brand in the Digital World
– Requisites of the Digital Age – Social Media Communication & Tools
– 7 Steps to Brand Building
– Positioning
– Product Development – Pricing
– Advertising – Promotion
– Promotion
– Distribution
– Customer Loyalty
– Brand Profitability
– New Customers & Strategies During & After the Pandemic
– Customer Reach Platforms – Digital Consumers
– Integrated Marketing Communications
– Omnichannel
– Real-Life Examples & Q&A
New Trends in Marketing & E-Commerce
Exploring sustainability and customer-centric communication strategies for brands undergoing
digital transformation.
New Trends in Marketing & E-Commerce
Program Summary
– A View of the Global Economy
– A New Definition of Marketing
– Changing Dynamics – Consumer Behavior
– Changes in Brand Management in Response to Consumer Behavior
– Positioning in the Digital Space
– Guerrilla Marketing
– Neuro-Marketing
– Storytelling
– Digital Marketing
– Influencer Marketing
– Big Data, AI, VR, AR
– SEO
– Shopper Marketing
– E-Commerce Management Models
– The Importance of Sustainability
– Brand Building Examples in the Digital World
– Examples from Around the World and Turkey
– Amazon, Çiçeksepeti & Mercedes-Benz Cases
– Q&A
Self-Management & Work-Life Balance
Explains the “Life Triangle Theory” to help individuals manage their lives, realize their potential,
and balance work with personal life.
Self-Management & Work-Life Balance
Program Summary
– The Evolution of HR & Value Creation
– Dynamics of Change
– Performance Evaluation Systems
– New Developments in HR
– Work Life / Personal Life / Mental Life
– New Terminology and Competences Entering Our Life
– Emotional Intelligence
– Stress Management
– Self-Awareness
– Motivation Theories – Life Triangle Theory
– Balance between Desire & Obligation / Success & Performance / Yes & No
– Conscious Choice – Is there Really No Time?
– Crisis Management in Personal & Work Life
– New Developments in Work & Personal Life Post-Pandemic
– Real-Life Examples & Q&A
Institutionalization of Family Businesses
Emphasizes the importance of corporate governance in family companies, aiming for sustainability
and training future business leaders.
Institutionalization of Family Businesses
Program Summary
– What Institutionalization Means in Family Businesses
– Dynamics of Change
– Family Charter
– Roles: Father, Mother, Siblings & Professionals
– “Seven Steps to My Dream Company”
– Shared-Mind Meetings
– HR Management
– Structuring Core Departments
– Structuring Support Departments
– Company Risk Analysis
– Budget Management & Board Meeting Format
– Family Charter / Future Structuring
– Governance & Communication
– Strategic Planning & Gaining Competitive Power
– Industry-Specific Changes / Controlled Transition Processes
– New Developments Post-Pandemic
– Achieving Sustainable Success in the New Normal
– Real-Life Examples & Q&A
Change Management
Designed to empower leaders to effectively manage change and develop change-leadership
capabilities.
Change Management
Program Summary
– We Derive Our Strength from Change – Crisis Periods & Definitions
– General Overview of Change
– Nature & Types of Change
– Change Topics: Organization, Employees, Workflows, Objectives, Social Factors
– What is Change? Its Characteristics, Types, Causes
– Psychology of Change & Understanding Change
– Forces Implementing Change & Competitive Environment
– Change Models & Processes
– Methodologies for Change Management
– How Do We Manage Change?
– Defining Change Strategy
– Key Issues & Questions in Management
– Internal Communication During Change
– Eliminating Resistance to Change
– Evaluating Change
– Opportunity = Value-Added Products/Services
– Crisis Management in Work & Life
– Real-Life Examples & Q&A

Creative PartyB2’Events.
We turn your brand story into an experience at every event.
From trade shows to corporate events, product launches to private invitations — we deliver creative and impactful solutions in every detail.


Creative PartyB2’Events.
We turn your brand story into an experience at every event.

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